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    What is "Sustainable Fashion?" There are many ways to define it, but to me, it is somewhat of an umbrella term that describes a commitment to eco-friendly, green, fair trade, ethical, socially responsible business practices that endure for generations, and helps make our world a better place. Some see sustainable fashion as separate from ethical fashion or eco-friendly fashion - ultimately, they all embrace the philosophy of "do no harm."

    I have recently made a decision to never again purchase clothing and footwear (for myself or for my business) that cannot be guaranteed to have been created ethically, without making use of sweatshops.

    Also, I will buy apparel created in an environmentally responsible manner, which to me means making use of at least in some part recycled materials, recycling wherever possible, not wasting water, and making use of renewable energy. I've learned a lot recently about how animals are harvested for their skins for leather and the harm to environment that the tanning process entails, so I also vow to never again support leather consumption.

    The industry is still slowly catching on, but it is consumers such as yourself that can help get the ball rolling much quicker. I urge you to support businesses that foster change - when you purchase from MerchOwl, you can feel good knowing that you made the right choice. ๐Ÿ™‚

    We currently partner with two primary manufacturers: Bella+Canvas and Gildan, as they exemplify the high standards I've set for MerchOwl. They are also well-respected for their eco-friendly practices and for treating their employees well. Learn more about Bella+Canvas here. Gildan owns the Anvil brand we source for some of our women's shirts - you can read about their sustainable business practicesย https://www.genuineresponsibility.com/en/

    I'm always hunting for more sustainable manufacturers, as well - the possibilities are endless.

    Furthermore, my designs are all printed at our production facility using only eco-friendly water-based inks. This facility also practices sustainable methods, including recycling, energy conservation and maintaining a paperless corporate office.

    As technology advances, so will my ability to source even better fabrics made of alternative materials (we'd love to fit hemp textiles into our business model) and using a higher percentage of recycled fibers. That is our current goal.

    Thank you for your support. ๐Ÿ™๐ŸŒŽ๐Ÿ‘•โ™ป๏ธโค๏ธ๐Ÿ˜Š

    ~ Bryan Gosselin ~
    Owner/Designer of MerchOwl brand apparel